Confused About Creatives?
Have you been tasked with the creation, revamp or responsibility for your company website? If you’ve never worked with an outside advertising or web development agency, it can be a little overwhelming....
View ArticleThis Company Blog of Yours – What’s It For?
This company blog of yours – what is it for? I’m not being snarky or mean. I’m asking a genuine question. I’m interested. What is it for? Go on. You give it a think. I’ll wait. No. “Because one of the...
View ArticlePop-Ups Might Make Customers Pop Off
I’ve been doing more online shopping lately – what with all this snow that keeps piling up and the fact that most of what I want is actually overseas these days. I’ve always done some online shopping...
View ArticleIs Content King Or Isn’t It?
We hear that “Content is King” all the time. We also hear that it isn’t or that it is going to be deposed or whatever happens to kings these days. But do you know where it came from, what it meant and...
View ArticleAdvice Gotten or Given Over the Years
When someone asks me – before any details are provided or discussed – how much a website is going to cost, I usually respond with, “I don’t know. How much does a car cost?” And when they say, “That...
View ArticleMake Your Message “Findable”
Emphasis on Content Marketing Revives Agency SEO Efforts and Revenues (via Advertising Age) “What good is digital content if no one can find it?” I ask this all the time – not only in regards to SEO...
View ArticleThe Dreaded Content Audit
The Content Audit: What Horrors Await? (via business2community) Ask someone to perform a content audit, and it sounds pretty straightforward. Sit down to actually perform a content audit, and you’ll...
View ArticleHittin’ the Airwaves
So, I spent part of yesterday talking about two of my favourite things – Banbury and content marketing – when I appeared as a guest on The Banburyshire Show on Puritans Radio. It’s a bit of music and a...
View ArticleSearching Out Stock Photos
Does the cost of stock photography sometimes leave you reeling? Join the club! I’ve been shopping for and using stock photos for over 25 years and there are still times the price tag can leave me...
View ArticleDigital: A Big Boost for Small Biz
With technology giving people unprecedented information and choice regarding products or services, customers are now firmly in a position of power in their relationship with retailers, service...
View ArticleContent Marketing Ideas for Small Biz
In Part 1 of my Small Biz Tips – Digital: A Big Boost for Small Biz – I discussed the way that small businesses and independent shops could use content marketing & social media to meet the...
View ArticleWebsite as House Analogy
Let’s say you have a house. You like the house but the plumbing is iffy. Water damage has warped floors, created “bubbles” in the walls, peeled the paint. You decide “This looks like crap!” and get...
View ArticleSearching Out Stock Photos, the Sequel
Stock photos are very much on our minds here at Modern Parlance lately. To be honest, stock photos are almost always on my mind but then I need them for so many different things. But ModParlPhotos has...
View Article5 Tips for Content Marketing Newbies
I’ve always tried to explain digital and content marketing in ways that non-marketers can understand. Jargon makes people nervous and puts them off. It makes them feel like things are too complicated...
View Article5 (More) Tips for Content Creation
I think we can all agree that most businesses and organisations need to be paying actual attention social media and content marketing these days. It was fine to put it on the back burner early on; to...
View ArticleA Voice in the Wilderness
In case you were still trying to decide between Amazon Echo and Google Home, Apple’s HomePod (delayed from last year) is now due in ‘early 2018.’ Now, I can’t say when ‘early 2018’ definitely is but I...
View ArticleFocus on Visual Content
Wednesdays are when I try to do a bit of industry catch up – you know, read up on trends, stats, who has moved where, what campaign has struck what chord etc. It’s also a chance for me to do the...
View ArticleMake Your Message “Findable”
Emphasis on Content Marketing Revives Agency SEO Efforts and Revenues (via Advertising Age) “What good is digital content if no one can find it?” I ask this all the time – not only in regards to SEO...
View ArticleThe Dreaded Content Audit
The Content Audit: What Horrors Await? (via business2community) Ask someone to perform a content audit, and it sounds pretty straightforward. Sit down to actually perform a content audit, and you’ll...
View ArticleSearching Out Stock Photos
Does the cost of stock photography sometimes leave you reeling? Join the club! I’ve been shopping for and using stock photos for over 25 years and there are still times the price tag can leave me...
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