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Digital: A Big Boost for Small Biz
Technology has given people more information and choice than ever before when it comes to purchasing products or services and that means customers are now firmly in a position of power in the consumer...
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Content Marketing Ideas for Small Biz
In Part 1 of my Small Biz Tips – Digital: A Big Boost for Small Biz – I discussed the way that small businesses and independent shops could use content marketing & social media to meet the...
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Searching Out Stock Photos, the Sequel
Stock photos are very much on our minds here at Modern Parlance lately. To be honest, stock photos are almost always on my mind but then I need them for so many different things. But ModParlPhotos has...
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5 Tips for Content Marketing Newbies
I’ve always tried to explain digital and content marketing in ways that non-marketers can understand. Jargon makes people nervous and puts them off. It makes them feel like things are too complicated...
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5 (More) Tips for Content Creation
I think we can all agree that most businesses and organisations need to be paying actual attention social media and content marketing these days. It was fine to put it on the back burner early on; to...
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A Voice in the Wilderness
In case you were still trying to decide between Amazon Echo and Google Home, Apple’s HomePod (delayed from last year) is now due in ‘early 2018.’ Now, I can’t say when ‘early 2018’ definitely is but I...
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Focus on Visual Content
Wednesdays are when I try to do a bit of industry catch up – you know, read up on trends, stats, who has moved where, what campaign has struck what chord etc. It’s also a chance for me to do the...
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